I recently tried L'Oreal Double Extend Lash Extension Effect Mascara ($10.99.) It uses the same "tube" technology that Kiss Me Mascara does. I was definitely interested, because this one is about half the price of Kiss Me. The process is different though. First you apply the white side, the nourishing basecoat. Then you apply the red side, the ultra lengthening topcoat. It claims to be smudge proof, flake proof, clump-free and 80% longer looking lashes. I wouldn't go as far to say they look 80% longer. For some reason, I feel like applying the white coat makes the lashes seem longer. The Kiss Me formula is very thin and not very volumizing in any way. They both are awesome in that they can be removed with warm water only. So which one do I like better? This one. Half the price and provides some volume and length that Kiss Me doesn't.
Check out this review at Total Beauty.com.
Face Candy Grade: A