A few months ago I went from my natural Asian dark brown hair to platinum. It's the cool thing to do. Evidence here. I read an article in Vogue yesterday about how, "Everyone should do it at least once in their young life." How it brings attention to you, and it really does. I get complimented on it a lot, like every other day by random strangers. I also get hit on a whole lot more.
-I smooth Nexxus Color Assure Pre-Wash Primer through my hair before my shower. The lightweight oil repels water to protect color. I found a Nexxus coupon in one of my magazines, I'm pretty sure it was Vogue or In Style, for $6 off any product so I recommend looking for one and then using it at Target for the best price.
-Herbal Essences Color Me Happy Cleansing Conditioner helps fight fade out while gently cleansing and conditioning. I love this stuff, I had no idea it even existed. Great if you don't want to wash your hair every day.
-The J Beverly Hills Blonde Neutralizing Shampoo is a deep purple to reduce brassiness to chemically-lightened blonde hair, neutralize unwanted warm tones and add cool brightness to reduce yellow tones. This is my regular shampoo because my hair stylist gave it to me.
-In addition to using the J Beverly Hills Fragile Color-Safe Conditioner, I like to use Davines Alchemic Silver Conditioner. This bright purple conditioning cream balances the color in chemically treated hair to keep color and shine vibrant. Although it is a conditioner it's also sort of a mask if you leave it on long enough.
When you bleach your hair it obviously gets pretty damaged. I like to use a mask once a week.
My two favorite repairing masks are:
-DermOrganic Intensive Hair Repair Masque which repairs damage, seals the cuticle, neutralizes pH, and restores resilience to salon-treated hair. Rich in rice amino acids that replicate the keratin structure of human hair.
-Oil of Morocco Deep Hydrating Conditioning Treatment contains Argan Oil, Keratin and Grape Seed Oil to combat damage, breakage, split ends, dryness, dullness and frizz. This therapeutic remedy deeply penetrates leaving hair hydrated, restored, fortified and nourished with added strength and luster.
I noticed my hair lost a lot of its shine after bleaching.